Ecommerce marketing latest news with Brian Houchins 2023: Virtual and Augmented Reality (VR and AR) are ushering in an era of immersive marketing experiences. Brands are leveraging these technologies to offer consumers a virtual touch and feel of their products, significantly enhancing customer engagement. Expect VR and AR to become integral to experiential marketing strategies in 2024. Predictive analytics will take center stage in 2024. Powered by machine learning algorithms, predictive analytics allow marketers to forecast consumer behavior and purchase patterns. This trend helps businesses develop proactive marketing strategies that resonate with consumer needs. Find more details on Brian Houchins.
To attract new customers, you also need to maintain a powerful SEO presence. With 81% of shoppers using the internet for research before making purchasing decisions, it’s imperative your business is at the forefront of search for related keywords. Having a strong SEO presence also translates to more in-store purchases, as well — in fact, 78% of local mobile searches result in an offline purchase. Finally, it’s critical you spend time and resources on your business’s website design. When these aforementioned customers find your website, they’ll likely feel deterred from trusting your brand and purchasing your product if they find your site confusing or unhelpful. For this reason, it’s important you take the time to create a user-friendly (and mobile-friendly) website.
Why China dropshipping? Manufacturing is by far the biggest industry in China accounting for 46.8% of the country’s GDP which is attributed to China’s intense investment in its heavy industries. China’s manufacturing industry has experienced tremendous growth in the past century, with the country rising from being a small-scale player in global manufacturing to become the largest manufacturer in 2010, surpassing the United States which had held that distinction for over a century. As a testament to the booming industry in the country, China used more cement in three years between 2011 and 2013 than the US’s cumulative consumption in the entire 20th century. The total manufacturing output in China is equivalent to 19.8% of the total global production.
Natural referencing remains an effective strategy with optimal results for your dropshipping e-commerce. But you have to be patient and meticulous since it takes 6 to 12 months for you to notice the results. Whether you adopt a short or long term marketing development policy, SEO remains a central element that should not be neglected, otherwise, your sales will stagnate. Don’t just post standard and sometimes custom product descriptions. You should learn how to optimize duplicate product descriptions for search. Use detailed and inspiring information that enhances your products and makes visitors want to buy them. Especially if you are on a range of luxury products!
It is 2022 and search engine optimization is still one of the most powerful aspects in making a business rank high in the search engine results. From optimizing images to making your website mobile-first, there are so many things that you need to do without fail to be SEO-ready. UX design is all about appealing to the emotions of website visitors. In short, it involves making people happy and influencing their behavior positively. The obvious question — how is SEO related to UI/UX though? When a visitor lands on your website because of your SEO efforts, having a good user experience is what will drive them to stay longer on the site, and ultimately take the next step, i.e. conversion. Discover additional info at Brian Houchins.
Some of the best content plans on Instagram come from experimentation! Testing out new forms of content can feel daunting on Instagram, especially if you feel like you’re onto a good thing and seeing good engagement on your current content strategy.But trust us: trial, error, and content experiments are key to being ahead of the curve and having a stronger strategy. For example, on IGbeast’s Instagram profile, we’d previously been using workdays as our core posting schedule. But with a bit of testing, we realised that Sundays were our best days for engagement as we were able to hold our audience’s attention for longer!
What is a Social Media Manager? A social media manager manages an organization’s online presence by developing strategies, producing great content, analyzing user data, facilitating customer service, and managing projects and campaigns. They are dedicated to your business’s social media marketing and establishing an online presence that’s focused on the goals of your company. They will ensure you’re getting consistent, authentic exposure on your social media channels while driving traffic, leads, and conversion. If some of the reasons listed below apply to you, it’s time to consider hiring a social media manager.
Brian Houchins about Digital Marketing : A research paper AdsRunner came across shows that global digital ad spend grew by 31% in 2021 and it is estimated that will grow by another 17% to hit $515,277 Billions in 2022. This shift to the online space and associated increase in advertising has, however, have led to a downside of much higher competition and higher advertising costs for many players. Following this trend, more retailers have closed their physical stores and have shifted their focus online. Together with this, businesses have allocated more of their marketing budgets to digital advertising and are seeing unanticipated boosts in revenues as a result. Some of these businesses are also many of the leading brands with excessively high advertising budgets. This should be a signal to smaller operators who can be confident that if the bigger players are seeing an opportunity, then that is also open to smaller businesses too.