How to put backlinks on my website? You must be able to cast the net wide to improve conversions and online sales. Prospects might not find you if you only post on your landing page or company site. However, guest blogging enables you to tap into their network and reader base; thus, their audience becomes yours by extension. And they’re already involved in the industry, which means you’re more likely to reach hot prospects. That said, you need to choose a platform that focuses on your niche instead of generalized topics. For example, a platform might restrict content to online training topics and not allow sales copy. Be sure to read the posting guidelines to improve your chances of a successful submission.
With more and more customers going online, looking for the best products or services near them, they are more likely to engage with the business they searched for within a day. To get maximum visibility, your business should be at the top of the list when someone queries for the product or service you offer. But getting on to the top of local search results is not that easy, especially after Google changed their local pack to the new 3-pack listings, like that of the above image.
Sure, ranking factors vary. But you shouldn’t neglect URLs. Keep them short – three to six words that reflect the content. Too often, websites dilute URLs with so many words that they lose their effectiveness. Fortunately, Google doesn’t award the featured snippets to the largest websites. It seems any relevant website can earn the top spot. Check out Stephan Spencer’s CMI article: OK, Google: How Do I Optimize My Content for Featured Snippets? Like featured snippets and other coveted elements, your page often won’t show in the Google answer box. But you can increase your chances with some good tips from Dennis Shiao in How to Be the Content in the Enviable Google Answer Box. See even more details on how to get backlinks from authority sites.
Initially, the term “search engine marketing” was used as an umbrella term for the process of gaining both paid and free search traffic. Over time, the industry switched to using the term “SEM”, or Search Engine Marketing, solely for paid activities. So, what does this type of digital marketing mean? Search engine marketing refers to a form of digital marketing that aims at increasing the visibility of a website in search engines by using paid methods. In other words, it’s the ads you put out there on Google AdWords and Bing Ads. You can recognize paid search results in Google by the little sign “Ad” at the beginning of the URL. Also, Google puts these pages first in the search results. By combining SEO and SEM, you can drive quality traffic to your website. With the help of search engine marketing, you can put yourself in front of the audience that is actively searching for services and brands like yours.
“SEOs need to understand the nuance of what this means with their content as well as have a firm grasp on Google’s past updates leading to this trend.” We’ve all wanted to focus on intent for the last several years, and better understand what the journey of our customers looks like, said Duane Forrester, VP, Industry Insights, Yext. Now it’s become such an important part of the landscape, it’s integral to the survival and growth for most online businesses. “If you focus on the customer’s intent, you’ll clearly understand where you fit on that path,” Forrester said. “By providing the best answers for questions on that path, you can more reliably capture and convert customers.” Focus on how our users talk about their issues, problems, and needs at each aspect of the buyer’s journey much more, according to Keith Goode, Sr. SEO Strategist, IBM.
Guest blogging is a great way to establish your authority in your niche. As much as possible, try to share practical tips that aren’t already found elsewhere. Leverage the opportunity to let them know what your company does and how it would solve problems. Also, be sure to instill your brand’s voice into every single post you submit. This will make your personal brand more recognizable regardless of where you submit guest posts. Some popular bloggers, such as Larry Kim, use a conversational and humorous approach to engage readers. They also avoid writing fluff while keeping sentences short and easy to read. Find more details at here.