Strong inbound marketing campaign with scaleo.io? The focus should be on providing quality content in the form of long copy; this is essential for SEO and traffic, and ultimately conversions. Filler content or repetitive sales material is easy to spot by the savvy consumer and erodes their trust. Human beings are storytellers. It’s something which sets us apart and it helps us connect and engage. Engagement will continue to be key to conversions and should lead to more and more real-life stories and case-studies being used to add credibility and social proof. Many consumers are no longer satisfied with just the affiliates’ point of view, but prefer honest and believable testimonials showing how the product can work for them.
“Additionally, we’re going to have to extend our efforts far beyond the purchase in that journey to include content that addresses needs after the sale – support, opportunities to advocate, community-building and staying relevant for future purchases,” Goode added. Always focus on your customers, said Sam Hollingsworth, Director of Search, Elevation Ten Thousand “Too many brands forget or fail to realize what it takes to attract and impress potential customers. They want real value,” Hollingsworth said. “Just like in a brick-and-mortar establishment, customers want to know that you’re on their side, that they can trust you, and that you are a reliable partner in what is going to be a long-term – hopefully lifelong – relationship.”
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Instant messengers are the latest communication trend. There are 1.5 billion people globally using WhatsApp on a monthly basis, followed by Facebook Messenger and WeChat. If you want to be where your audience is, enter instant messaging marketing. Most popular global messenger apps, based on the number of monthly users. Source: Statista. This type of digital marketing exploded over the last couple of years. People are much more likely to trust the information sent via a messenger (as if it comes from a good friend) than email or SMS that are vulnerable to spam. An example of messages from a marketing consultant Matthew Barby, sent via a Facebook bot. There are different ways how you can proceed with instant messaging marketing, from using them for customer support to updating your users about new posts on your blog. But just like with any other digital marketing type, before diving right in, I’d recommend that you develop a strategy first.
Local SEO and affiliate marketing tricks : Local SEO has its own set of best practices. If not implemented in the right way, it will make things difficult and stops your site from performing well in search. For anyone wondering how local SEO differs from normal SEO, the former is all about building relevant signals around a specific location whereas the latter is the practice of getting higher SERP (search engine results pages) rankings for relevant keywords. Discover even more details on affiliate software.