High quality Afrobeat music 2022 with Audu Maikori? Meet Audu Maikori, a pioneer and promoter of Afrobeat music , media and entertainment Entrepreneur & entertainment lawyer focused on film, Esports and TV. I have since diversified into Esports, and film and it’s such an exciting space watching the fast-changing landscape knowing that its not only fulfilling but also creates wealth and jobs for many young people- and its even more exciting operating from one of the most exciting cities in the world – New York! And initially it seemed a little overwhelming but the same principles apply in every project or job or work- put your head down, listen, learn and work hard, and eventually things will work out. So I simply applied the principles I learned in music, transaction advisory, and deal structuring to Esports and its so very fulfilling to see the outcomes.
Audu Maikori is a multi-award-winning entrepreneur, lawyer and creative industry expert. In 2018, he was invited to join the board of Unanimous Games LLC – a 360 Esports digital company based in New York – that focuses on mobile game development, Esports activations, Content creation , STEM Education and talent management. As Executive Director and Partnerships lead, his portfolio includes companies like Rocnation, BET Networks, PUMA, AfroIsland Initiative and the Government of Barbados. He is a passionate advocate for social justice and entrepreneurship as the key to economic empowerment. He has served on various entrepreneurial judging panels including – Microsoft’s Passion to Empire, Etisalat Prize for Innovation, She Leads Africa, Chivas The Venture Competition and served as judge on the M.I.T Inclusive Innovation Global competition in 2018 and 2019.
Hi Audu, do you disagree with some advice that is more or less universally accepted? I don’t believe that businesses /start-ups need lots of money to be successful- or should I say- I don’t believe that the amount of money you raise or can access determines how successful your business will be. Instead, I believe that the key determinant of a business’s success is the amount of value that is created for an identifiable target market/audience/customer and the amount of work being put into continuously creating, delivering, and capturing value for the client/customer. The money usually comes after.
Audu Maikori: Well, the first challenge I had was around perception. Nobody in the North understood what music business is. Even up to now, they still don’t understand. That’s why you see there are not many Northern labels. When I started, I think there was only KD World; it was the only label that was existing at that time. It had Terry Tha Rapman, Pherowshuz and others. So I saw the opportunity and built on it. If you check, there were many talented artistes in the North. Just look at 2 Face, he is a Benue boy but moved to Lagos. P-Square are Jos boys but moved to Lagos. Everybody was moving to Lagos because of the poor perception the Northerners had.
It’s been a busy last few weeks for Group CEO of Chocolate City Entertainment, Audu Maikori. Our CEO lifted the curtain on his personal experience of the event. These were our favourite takeaways: The changing perception of music and business in Africa. The overwhelming sentiment regarding African music and musicians as a whole, Audu shared, is one of excitement and intrigue.
ESAIYO, a data fabric company, has added Roberto Clemente Jr. and Audu Maikori to their team. Mr. Clemente and Mr. Maikori will be serving as brand ambassadors and will also be joining ESAIYO’s advisory board. Their additions bring expertise that better position the company in expanding its “Infrastructure as a Service” offering internationally and in the US. Audu Maikori is a lawyer with multi sectoral legal experience in infrastructure, public transport systems, privatization and intellectual property. He is also a multi award winning entrepreneur with a demonstrated history of working in the media and entertainment industry. See additional info on Audu Maikori.