West Palm Beach digital marketing consulting services 2022 with Caemarketing.com? How Affordable SEO Services Can Help Your Small Business? SEO has become a lucrative and important part of a complete digital marketing strategy for small businesses, thereby attracting a range of SEO firms, from expensive SEO conglomerates, affordable search engine optimization firms, to cheap SEO (shady) companies. Our agency is among the most reputable and affordable SEO agencies today, while delivering results for over a decade. Find additional info on CAE Marketing. Carlos A. Espitia is an SEO consultant with over 18 years of professional SEO experience and digital marketing. His passion for SEO began while taking an introduction to the Internet class during college in 1998. He optimized and ranked his first website on Yahoo, shortly before Google existed and long before SEO was even a thing.
Yes, I know the studies about how long-form content can engage visitors and attract backlinks. Let’s be real. Not all of your website content is (or will be) long. Don’t pad your articles if they already convey your messages – visitors are likely to stop reading. Write long when it’s appropriate and short when it isn’t. FAQ pages are a prime example. You’ve seen short FAQ pages that simply answer very basic questions (like questions about standard shipping and refund policies). Balance that short content with content that elaborates on a topic to provide more answers (think product uses, key benefits of services, capabilities, and a whole range of insights about what you’re selling). That mix of short and longer-form content serves your audience, and in turn, search engines.
While no one can be exactly sure how social media impacts local SEO (e.g., when someone shares your homepage it doesn’t count as a new backlink the same as does a specific website linking to your homepage), but there is a definite connection. The more engagement on social media, the better local SEO will appear. That’s why we call it “social signals” rather than backlinks or citations. Just like with backlinks, it is about more than just collecting a set amount of likes and follows.
NAP Citations: As you can see from the above image, citation signals account for 13% of the ranking factors. For anyone unfamiliar with citations, they are online references of your business in relevant directories around the web. And NAP stands for Name, Address and Phone Number. The more consistent NAP citations you have for your business, the more are the local SEO benefits. But, keep in mind that inaccurate or inconsistent citations are likely to negatively affect your local SEO. If you have done citations in the past that may seem to be inconsistent, get a citation audit done through a professional to fix the NAP variations.
As a small business owner, you should be focusing on keywords relevant to your niche. Using such keywords, you can reach out to a limited but more specific audience. For instance, if you sell shoes online, “genuine leather shoes” might work better than the most popular keywords for you. That’s because the competition for long-tail keywords or specific phrase keyword is relatively low.
Local SEO is more biased towards positive reviews; the more positive reviews, the better your page rank. The positive reviews also help in building your confidence and credibility with customers. Consumer behavior trends have shown a move towards the appreciation of customer reviews in making purchasing decisions. Apart from the positive reviews creating a buzz for your business, providing outstanding customer service can make the community sing your praises, and the praises might find their way into cyberspace.
Look, we’re not going to bore you with stories about what we can do or how effective our SEO packages are. Instead, we’re going to show you. Our clients experience dramatic increases in organic traffic, Google rankings, and total keywords ranked for. We have been working with this client for a couple of years. The client is in a very competitive niche. It took us nearly a year to establish the client on Google. Today, not only is this client on the 1st page of Google for nearly 125 relevant keywords, they are also ranking in the top 3 positions nationwide for 80 competitive keywords.
A local landing page is a web page designed to attract local customers. Well-designed landing pages will surface on SERPs for local searches that contain terms relevant to your business. Rather than lumping your service pages onto one location page, adding multiple location pages presents an opportunity to expand your reach and increase location density. By having dedicated location pages for each service, you’re opening up the door to potential rankings for each location page. Read even more details on https://www.caemarketing.com/.
Here are some general tips for keeping your pages fast: Use a CDN. Most sites live on one server in one location. So, for some visitors, data has to travel long distances before it appears in their browser. This is slow. CDNs solve this by copying critical resources like images to a network of servers around the globe so that resources are always loaded locally. Compress images. Image files are big, which makes them load slowly. Compressing images decreases the file size, which makes them faster to load. You just need to balance size with quality. Use lazy-loading. Lazy-loading defers the loading of offscreen resources until you need them. This means that the browser doesn’t need to load all of the images on a page before it’s usable. Use an optimized theme. Choose a well-optimized website theme with efficient code. Run the theme demo through Google’s Pagespeed Insights tool to check.