Software testing training? Let’s discuss some facts and trends about cloud computing that shows how it’s booming in the market… IBM, Google, Microsoft all are making big bets on cloud computing and that’s for good reasons. In July 2019, IBM spent $34 billion to acquire Red hat and boost its cloud business. According to research from Gartner forecasts public cloud revenues exceed $266.4 billion in 2020. The adoption of cloud computing in the world is gaining momentum and will continue to do so, with increasing participation expected to be witnessed from both private as well as public sector. Read some numbers and trends given below that confirm cloud services are rapidly growing in the market…
Mobile apps allow for next-level personaliz ation. Delivering a top-notch customer experience is all about personalization. This can be achieved by engaging the user throughout the purchasing process. Loyalty perks: loyalty benefits like cash back, discounts, freebies, special promo codes, and flash sales are what make for great customer experience. All of these can be achieved with greater outcomes on a mobile app, encouraging the customer to keep coming back. Running a loyalty program easy and hassle-free on an app. Leverage push notifications to the fullest extent allowed: this is the little-known secret to boosting user and customer experience using mobile apps. However, you don’t want to bombard the user with constant pop-ups and push notifications. They can be annoying and might coerce the user to uninstall your app. Relevant push notifications can revolutionize how engaged users are with your brand. And don’t forget – push notifications are clicked on (technically tapped on) more than ANY other channel. The click through rate for push notifications is 7.9% according to a recent study based on notifications sent to 900 million users.
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With all that talk about chatbots, the reality of modern marketing becomes clear: it’s more conversational. People want it that way, and so brands are reacting. When consumers have a question, 82% want an “immediate” response. Conversational marketing facilitates a one-to-one, real-time connection between marketers and customers: Unlike traditional strategies, this form of marketing is now available across multiple channels, allowing brands to meet customers on their terms: on the devices, platforms and time schedules that suit the customer best. As per David Cancel, founder and CEO of Drift: “Today’s buyers expect to find what they’re looking for now, not later. As we prepare for the future, it will be more important than ever for businesses to be available across a broad spectrum of channels, and to make sure you’re communicating the way people prefer to communicate.” Ultimately, the primary goal of conversational marketing is to enhance the user experience through a feedback-driven model that fosters higher engagement and greater loyalty.
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